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Web News & Tips - Issue #277

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Exchange Links but Carefully

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Exchange Links but Carefully

By Mufad P

There are several factors that determine the benefit that you get when you exchange links with any website. Sometimes you may be giving away some of your hard earned PR (Page Rank) without getting it back in return. While it is debatable if the primary purpose of exchanges is the traffic or the PR gain, a combination of both these motivations is usually present when we exchange links. Apart from the direct traffic, some of the other factors that help to determine the value of an incoming link are

1> The PR and number of links
The higher the PR of the page linking to your site, the better the link in general. The PR that a page has, gets distributed between all the links on that page, so the PR and the number of links together should be used to determine the worth of a link. You can use the PR Checker tool to compare the pr transfer figures, this tool provides an exact value for the estimated pr transfer based on a presumed formula.
2> Direct or Redirected Link

Some sites like to keep track of which link gets how many clicks. Many people believe that this will prevent the PR from flowing; generally this is true but not always. A 302 redirect is a temporary redirect which does not pass the PR, where as a 301 permanent redirect allows the PR to flow. For example, see the backlinks for and for Downloads-req-getit-lid-4.html - you will find that they are identical. This is true for all our download ebooks for sale. So the point I am making is that not all redirected links are bad. The HTTP Headers tool in the IP Toolbox can be used to find out if the redirect is a 301 or 302. It is a good idea to allow the partner webmaster the choice of a direct link or a redirected link as done at our link submission page for our links directory.
3> Meta Tags

The robots meta tags determines if a page will be indexed by the searchengine or not. If the page linking to you has a meta tag like
< meta name="ROBOTS" content="NOINDEX,NOFOLLOW" />
then there is no use of a link from that page
4> robots.txt exclusions

The robots.txt file is used to inform the searchengine spider which pages on a site should not be indexed. When you exchange links it is a good practice to look at domainname/robots.txt just to get an idea if the page where your link is going to be placed is within reach of the crawlers - or not.
5> javascript includes or redirects

Some webmasters may place links in an external javascript file! Google has been crawling external .js files and it is not likely that the search engines can be fooled. You should always prefer an on page link to a javascript link.

An IFRAME is a page inside another page. If you encounter a site that is using an IFRAME to link to other sites, you should visit the IFRAME url and check the PR of that page independent of the outer page. You should determine the worth of the link by the PR of the inner page.
7> In Context Links

There is a good amount of speculation and I myself do believe that incontext links are given more importance by the searchengines. So if I have a choice between an incontext link like
The work at home business community ...
and a standalone link like
Work at Home Business
I would certainly go for the in context link.
8> Link Title

It is important to have your keywords in your link text. In addition to the link text the link title parameter also is believed to play some role.
Work at Home
is preferable to Work at Home
When you move your mouse over the first link, you will find a small tooltip like description for the link. The title parameter works link the alt for images.
9> Bold

Links in bold are believed to be given more importance,
Work at Home
Is preferable to Work at Home
10> Prominence

Some people have debated that the higher on the page that your link appears, the more important it is considered by the search engines.

Those are the points to remember when you exchange links. When you search in google for you will be able to see the important backlinks for your site (or your competitor's). Usually pages with PR4 and above will show in google backlinks and these links are the most valuable link partners from the viewpoint of the search engines.

Author's URL:
Mufad runs the Work at Home Business Community at - Work at home related articles, ebooks, forums, links and tools are available. You can get points when you post, review or submit; articles, links & downloads - Get your membership today while its free to join.

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Web News

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The war in Iraq has finally overtaken various entertainment and seasonal event items among those using Lycos to search the Internet. The search term "war in Iraq" catapulted from #18 to #1 on the Lycos 50 for the week ending May 8, 2004, largely due to the controversial photos of Iraqi prisoners. Video of American POWs were the propellant for the last time searches related to the Iraq War reached #1, which was during the week of April 1, 2003. 

Ask Jeeves will explore search personalization and re-design the MyWay portal now that the $500 million acquisition of Interactive Search Holdings is complete, the company's CEO said in a conference call with investors this week.

Search giant Google is testing a program in which advertisers can run conventional ads, such as skyscrapers and banners, as contextual ads on publishers' sites in its network. The new ad types represent a significant departure from Google's previous text-only offerings.

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