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Web News & Tips - Issue #259

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Web News & Tips
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IN THIS ISSUE:

Become a MateMedia Domain Name Affiliate

Become a MateMedia Web Hosting Affiliate

Free Webmaster Tools 

Free Scripts for Your Website

Top 5 Niche Marketing Tips

Web News

A Step by Step Guide to Getting Started on the Web

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Top 5 Niche Marketing Tips

By Mike Merz

Defining, and targeting, specific niches to sell to is easily the best way for the online small business owner to compete ... and profit.

Here's 5 tips to making the most of your niche marketing campaigns ...

1) Define your niche market.

What, specifically, do your current customers have in common?

In what unique way do you satisfy the needs of the aforementioned, compared to your competitors?

2) Find out what your niche market buys and wants.

The best way to find out is to ... ask them!

Add a survey to your site, send one out to your lists, visit niche related forums, bulletin boards, and newsgroups and post your queries.

3) Offer the products your niche wants.

Develop your own product/service, or find existing ones, that satisfy the needs you've defined from your research.

4) Get focused!

Create your unique selling proposition, site content, and advertising campaigns based solely on these specific demographics.

5) Research, test, track ... continuously.

It's important that you stay on the cutting edge of anything and everything that appeals to your niche. Everyone wants 'the inside line' to the latest trends, and those on the horizon ... it's up to you to deliver.

Include these five tips in your niche marketing plan, and I'm sure you'll see positive results. ;)

E-mail: Mike@im4newbies.com
Author's URL: http://www.im4newbies.com
Mike Merz is the owner/webmaster of Internet Marketing For Newbies LLC, publisher of The IM4Newbies Update, administrator of The IM4Newbies Internet Marketing Forum, and has had articles published on many of the internet's most popular sites, his main focus being Internet Marketing start up consultation, specializing in affiliate program related campaigns. Mr. Merz retired the #1 rated Internet Marketing expert of now defunct AskMe.com, and is a featured contributor for DEMC E-Magizine.

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Web News

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E-tailers are becoming the online success model, according to the annual American Customer Satisfaction Index (ACSI) report, which is produced by the University of Michigan in partnership with the American Society for Quality and the CFI Group, along with ForeSee Results, and Market Strategies Inc.

Using a 100-point scale that quantifies customer satisfaction, the report found that e-commerce continues to rate higher than other industries, while also outpacing the national average of all the measured groups. The e- commerce aggregate for the fourth quarter of 2003 was 80.8 — 4.1 percent higher than Q4 2002. The national aggregate was indexed at 74, trailing behind the financial/insurance aggregate (74.7), and the retail aggregate (75). 

Cable television may have more customers, but direct broadcast satellite (DBS) providers have more satisfied customers, according to Leichtman Research Group, Inc. (LRG). The analysis of more than 1,600 U.S. households revealed that a full 70 percent of DBS subscribers reported high satisfaction rates, compared to 53 percent of cable subscribers. 

"At the core of the high satisfaction is that the consumer made a choice to get DBS (which they often don't feel with cable) and the service has generally lived up to expectations," commented Bruce Leichtman, president and principal analyst, LRG. 

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